Twitter (X) Revenue, User Growth Statistics 2025 | Priori Data (2025)

Launched in 2006 as a microblogging platform, Twitter has grown massively. Initially, it allowed users to share short, 140-character posts (tweets).

Update: On 24th July 2023 Twitter owner elon musk changes it’s corporate logo to x.

Twitter became more popular after its usage increased to 60,000 tweets per day. Ever since then, Twitter has become a place for daily updates. People also use this platform to make connections and talk about their interests.

Later in 2017, Twitter increased the character limit to 280, but it still encourages people to use short messaging. Additionally, this platform has emerged as a valuable tool for marketers to expand their online presence.

As of 2022, Twitter grew its user base to 368 million active users. But this number is likely to decrease by 2024 by 5%.

Read on to know about Twitter statistics and data.

Twitter Key Statistics

Over the years, Twitter has added new features, but overall, the platform has kept the same look and feel.

Here’s a quick sneak peek into Twitter’s key statistics: (Updated 25th Feb 2025)

• Twitter currently has around611 millionMonthly Active Users (MAU’s).
• More than245 millionpeople use X/Twitter on a daily basis.
• Roughly, 61% of Twitter user are Men
• Twitter is most popular among the age group of 25 to 34 Years
• X/Twitter reaches12.6%of internet users worldwide
• Annual X/Twitter advertising revenue hit$2.98 billionin 2023.
• More then a 1,000 employeeswork at Twitter
• The United States alone has 100 million+ Twitter users.
• Twitter users in the United States spend an average of 32 minutes daily.
• X/Twitter generated $744 million in revenue during Q1’24.
• Around 74% of Twitter’s revenue is generated via advertising.
• In the US, 92% of tweets are made by the top 10% of users.

Twitter Overview

• Launch Date: 21 March 2006
• Headquarters: San Francisco, California
• People: Elon Musk and Jack Dorsey
• Business Type: Private
• Owner: Elon Musk
• Industry: Social Networking

How Many People Use Twitter?

Twitter has roughly 611 Million Monthly Active Users, making it the 12th most famous social media platform. (Updated 25th Feb 2025)

Twitter/X Monthly Active Users

X (formerly Twitter) serves 611 million monthly active users, ranking 12th among global social platforms.

Though smaller than Facebook (3.07 billion) and YouTube (2.50 billion), it remains influential.

Twitter’s text-focused, conversation-driven approach differentiates it from larger messaging and entertainment platforms like WhatsApp and Instagram, while outpacing similar microblogging platform Weibo.

Source:Statista

Twitter Daily Active Users

Twitter (X) has approximately 245 million daily active users (DAU).

Twitter Revenue

In Q2 2022, Twitter’s revenue amounted to over 1.17 billion. By the end of 2022, Twitter had generated 4.4 billion in revenue.

While the revenue is less than the previous year, Twitter is still profitable and doing well.

Twitter Annual Revenue ($bn)

Twitter Revenue by Segment

A majority of Twitter revenue is generated through advertising. By Q2 2022, Twitter had generated 1.1 billion in revenue through advertising.

Its other revenue source is data licensing.

Twitter Annual Revenue by Segment ($bn)

Twitter Revenue by Region

Twitter US users are only 17%, but they make 50% of the revenue.

Twitter Annual Revenue ($bn)

Twitter Annual User

By the start of 2022, Twitter had 368 monthly active users. Since 2018, the user base of Twitter has increased by 40%.

Twitter Annual Users (mm)

Twitter Users By Country

The United States has the highest number of Twitter users with 106 million users.

Japan and India follow the United States with 69 million and 25 million Twitter users, respectively.

Source:Statista.

Twitter Users by Region

The number of Twitter users in the USA has declined in the past two years. But the platform has successfully penetrated the international markets.

A good amount of Twitter growth is happening in Asia, mainly Japan and India. The users of these two countries combined more than the US.

Mexico, Saudi Arabia, Turkey, the UK, Brazil, and Indonesia also have more than 10 million user bases.

Twitter Annual Users by Region (mm)

Twitter Age Demographics

Around 36.6% of Twitter users fall under the age bracket of 25 to 34 years.

Source: Statista

Twitter Gender Demographics

Of all the social media sites, Twitter has the highest gender dispute, as 61% of the users are male.

As you can see, Twitter is mainly dominated by the male audience.

But other social media sites like LinkedIn and Instagram are reported to have an equal gender distribution of users.

Most Followed Twitter Accounts

With so many people using Twitter, it is not easy to maintain a vast following on the platform. But a few celebrities, politicians, entrepreneurs, and brands have maintained a good following of more than 50 million.

Ex-US President Barack Obama remains the highest followed person on Twitter.

Most Followed Twitter Accounts 2022 (mm)

Why People Use Twitter?

Most people in the US use Twitter for news. Besides this, the platform is also used for entertainment, following corporate accounts, and making connections.

Here’s why people used Twitter in 2022

Average Time Spent on Twitter

According to the latest data, a Twitter user spends around32 minutesper day on the platform.

Twitter FAQ

Ques 1: What percentage of people in America use Twitter?

Ans: Around 12% of people in America use Twitter.

Ques 2: How many brands use Twitter?

Ans: More than 66% of brands with over 100 employees use Twitter to increase their online presence.

Ques 3: How many users operate Twitter through mobile?

Ans: Twitter usage through mobile devices happens for 80%.

Ques 4: How many Indian users does Twitter have?

Ans: Twitter has about 25 million users from India.

Ques 5: In terms of privacy, where does Twitter rank?

Ans: On the list of 9 popular social media sites, Twitter ranks 7 in terms of privacy and data concerns.

Ques 6: What is the rank of gaming as a topic on Twitter?

Ans: By the year 2022, gaming as a topic on Twitter ranks at 6th position.